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Stories that Move Mountains : Storytelling and Visual Design for Persuasive Presentations
Learn how to use stories and visuals to make top–notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now.Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world.Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization. The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation.It includes sample Story Maps, templates, practical success stories, and more.You'll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change. Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a storyCovers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboardsCoauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methodsIncludes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.
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Critical Thinking and Persuasive Writing for Postgraduates
This hands-on guide to advanced critical analysis and argumentation will help readers to communicate in way that is orderly, rigorously supported, persuasive and clear.It demonstrates how criticality can be paired with creativity to produce an insightful and engaging piece of research, and explores how narrative styles and rhetorical devices can be used to boost the persuasiveness of an argument.Chapters blend theory with practice and contain a wealth of activities designed to help students put new skills into practice or revitalise those they already have. This is an essential resource for postgraduates and advanced undergraduates looking to hone their skills in critical analysis and communicate their ideas with precision and clarity.
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Persuasive Games : The Expressive Power of Videogames
An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them.In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players.Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular.The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively.Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric.Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation.He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion.Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change.Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
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The Centre Brain : 5 Prompts To Persuasive Power
Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAPWhen facing a red light, what can you say to turn it green?Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act.This book explains why your communication works, or doesn’t.Why you prompt action, or don’t. The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories.Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message. 'This book will help you get to the heart of what makes people and their communication persuasive.'Ram Gidoomal CBE, international businessman
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HBR Guide to Persuasive Presentations (HBR Guide Series)
TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: * Win over tough crowds * Organize a coherent narrative * Create powerful messages and visuals * Connect with and engage your audience * Show people why your ideas matter to them * Strike the right tone, in any situation
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Persuasive Writing : How to harness the power of words
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
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Persuasive Acts : Women’s Rhetorics in the Twenty-First Century
In June 2015, Bree Newsome scaled the flagpole in front of South Carolina’s state capitol and removed the Confederate flag.The following month, the Confederate flag was permanently removed from the state capitol.Newsome is a compelling example of a twenty-first-century woman rhetor, along with bloggers, writers, politicians, activists, artists, and everyday social media users, who give new meaning to Aristotle’s ubiquitous definition of rhetoric as the discovery of the “available means of persuasion.” Women’s persuasive acts from the first two decades of the twenty-first century include new technologies and repurposed old ones, engaged not only to persuade, but also to tell their stories, to sponsor change, and to challenge cultural forces that repress and oppress. Persuasive Acts: Women’s Rhetorics in the Twenty-First Century gathers an expansive array of voices and texts from well-known figures including Hillary Rodham Clinton, Malala Yousafzai, Michelle Obama, Lindy West, Sonia Sotomayor, and Chimamanda Ngozi Adichie, so that readers may converse with them, and build rhetorics of their own.Editors Shari J. Stenberg and Charlotte Hogg have complied timely and provocative rhetorics that represent critical issues and rhetorical affordances of the twenty-first century.
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Persuasive : 40 Lessons in Communicating for the Common Good
A novel model for planning effective communications campaignsCommunications is a fast-growing profession.The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills. Persuasive introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research.Marrianne McMullen draws on her wide-ranging and high-profile career to share her hard-earned wisdom gleaned from her work as a journalist, with labor unions, with DC public schools, and on President Barack Obama's campaigns; she also served as an appointee in both his terms.McMullen tracks decades of research, providing a series of intricate and diverse case studies about workplace and relevant social issues.Persuasion theory and research is woven throughout the professional narratives and each career story closes with key lessons in communications.Persuasive guides researchers and practitioners to a point of reflection on the true value of engaged scholarship and communication activism. Highly engaging and concise, Persuasive is a professional memoir that provides 40 lessons in communications for managers, communicators in public or nonprofit sectors, and students of communications.
Price: 24.00 £ | Shipping*: 3.99 £
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